Why Andrea Begley won ‘The Voice UK’ 2013

The second series of The Voice UK came to a conclusion on Saturday, June 22nd, 2013 with Andrea Begley being crowned the winner. The singer, who was on Team Danny, was a surprise victor, with many (in the words of will.i.am) discombobulated viewers taking to Twitter and Facebook to express their astonishment.

Leah McFall, who was on Team Will, was the hot favourite with bookies to win the BBC television talent show, but why wasn’t she victorious in the competition? The answer comes down to the audience; after all, they are the people selecting the winner.

Compared to The X Factor, the viewing age for The Voice UK is a lot higher. While the audience for The X Factor is generally younger viewers who are into chart music, the audience for The Voice UK is more mature. They are the people who would prefer to listen to Adele over Calvin Harris and Whitney Houston over Flo Rida.

http://www.youtube.com/watch?v=fjnMWNk-Cgk?rel=0&w=560&h=315

One key thing to remember is that this is the audience that voted for Leanne Mitchell to win the first series of the show, which is why Leah’s song choice for her duet with will.i.am (“Bang Bang”) was inappropriate. Could that poor selection have been the reason Leah didn’t win? Quite possibly.

Nevertheless, Leah McFall has one thing the remainder of The Voice UK finalists don’t have – chart success. Her cover of “I Will Survive” reached number eight in the Official UK Charts, and her covers of “Killing Me Softly” and “I Will Always Love You” are also doing well on the iTunes Charts.

Not to take anything away from Andrea who is a brilliant winner, but there is definitely a potential career for Leah. We already know people will buy the Northern Irish singer-songwriter’s records and will.i.am is very keen to work with her. Hopefully she pens a record deal sooner, rather than later.