Despite winning many of the ratings battles with Britain’s Got Talent, the ratings for The Voice UK have been slipping in recent weeks. The show received its lowest viewing figures so far on Saturday as 5.7 million viewers tuned in to see Team Danny and Team Jessie perform.

The search for the UK’s next big singer enters the semi-finals next week, almost two months after the programme first launched (24th March), but why are the ratings dropping?

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