Since going into administration earlier this month, HMV has been very quiet on the social media front, up until Thursday, January 31st, 2013.
Tweets made from the HMV Twitter account by what appears to be an employee losing his job, used the hashtag “#hmvXFactorFiring” to describe how “over 60” employees “who love the brand” were being fired.
However, the tweets were quickly deleted shortly after they were posted. One read: “Just overheard our Marketing Director (he’s staying, folks) ask “How do I shut down Twitter?” #hmvXFactorFiring.”
It was later confirmed that 190 people have been made redundant by administrators at HMV’s head office and distribution centres, leading to the conclusion that the tweets were in fact from an employee.
Tweets on the Twitter feed later that day from a different employee read: “Our @hmvtweets picked up a lot of attention today, it’s clearly been a tough day for us all at hmv, please stick with us #hmvxfactorfiring.
“There have been job losses today, but not in our stores. We are still open for business, thx for your continued support #savehmv.
“One of our departing colleagues was understandably upset. We’re still here thou, thx for supporting hmv thro these challenging times.”