Despite winning many of the ratings battles with Britain’s Got Talent, the ratings for The Voice UK have been slipping in recent weeks. The show received its lowest viewing figures so far on Saturday as 5.7 million viewers tuned in to see Team Danny and Team Jessie perform.
The search for the UK’s next big singer enters the semi-finals next week, almost two months after the programme first launched (24th March), but why are the ratings dropping?
Firstly, the scheduling hasn’t worked in the programme’s favour. Being put up against the Champions League final wasn’t a wise move from the BBC having already had to fight off competition from Britain’s Got Talent. But that’s not the only reason for the decline.
One of the main problems with The Voice UK is that the viewers haven’t had time to get to know the acts. With 40 people in the live shows and with many of them being voted out each week, it’s difficult to familiarise with the artists and therefore none of them are particularly memorable. If viewers don’t feel comfortable with the artists, they won’t watch. It’s as simple as that.
This opinion was shared by one of the programme’s coaches, Danny O’Donoghue, who told The Daily Mail: “When it hits the live shows you have 40 people to try and get to know, which is really hard.” Narrowing it down to 20 or so people would have been a much better way of keeping the viewers engaged.
The choice by the BBC to pre-record the results show after Saturday’s live show is also starting to look like a poor decision. First there was the controversy about the presenters and the coaches wearing the same clothes. This time, a photograph has caused a stir.
Earlier today, before the results were revealed, Jessie J posted a photo on Twitter of herself with her singers, Vince Kidd and Becky Hill, accompanied by the caption, “#teamjessie going in today!” The tweet was later deleted and, funnily enough, both Vince Kidd and Becky Hill were put through to the semi-finals. It’s quite off-putting for the public if they already know what is going to happen.
Nevertheless, it’s not all doom and gloom. The ratings drop will only be a temporary thing as the BBC have pulled out all the stops in the coming weeks, especially with Kyle Minogue and Cheryl Cole performing on the semi-final results show.